Jöey Nordic Seed Crisps

Canada · CBC · Season 21 · Episode 2

Jöey Nordic Seed Crisps

Nordic-inspired gluten-free crackers made from seven seeds.

Aired 24 September 2026 · Pitched by Joseph Chen

Jöey makes gluten-free seed crackers inspired by Swedish crispbread. You can eat them on their own or serve them with cheese, dips and spreads. Founder Joseph Chen began selling the crackers at farmers’ markets in Prince Edward County before the brand expanded into retail.

Browse the official shop for flavours and multipacks, or use the store finder to look for a nearby stockist.

Visit the official site ↗

The pitch

Reveal on-air result for Jöey Nordic Seed Crisps

Joseph Chen accepted an on-air offer from Manjit Minhas.

An agreement on the programme does not establish that an investment completed after filming.

Browse this episode’s pitches →

Also in Episode 2