BodyXcore

Deal

Portable exercise equipment

Season 22 · Ep 1 Sports & OutdoorsAired 9 January 2025

BodyXcore is a portable exercise equipment that got its big break on Dragons’ Den in Season 22, and convinced Peter Jones and Touker Suleyman and Joe Wicks to invest.

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From the show

The Dragons’ Den pitch

£105K
Asked for: 37.5%
Offered equity: £280K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Joseph Keegan stepped onto the carpet in Season 22, Episode 1 in the episode that aired 9 January 2025. BodyXcore, the portable exercise equipment, pitched in the Sports & Outdoors category, one of 62 sports & outdoors businesses to brave the Den across all 22 seasons.

The ask was £105,000 for 37.5% of the company, an implied valuation of £280K.

Peter Jones, Touker Suleyman and Joe Wicks teamed up.

Season 22 saw 55 pitches, and 32 of them closed a deal on air. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.

Peter Jones Touker SuleymanJoe Wicks

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Frequently asked questions

Where can I buy BodyXcore?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.

Did BodyXcore get a deal on Dragons’ Den?

Yes. BodyXcore closed a deal, with Peter Jones and Touker Suleyman and Joe Wicks.

Which dragon invested in BodyXcore?

Peter Jones and Touker Suleyman and Joe Wicks invested in BodyXcore.

What season of Dragons’ Den was BodyXcore on?

BodyXcore appeared in Season 22, Episode 1, which aired 9 January 2025.

How much was BodyXcore asking for on Dragons’ Den?

The founders asked for £105,000 for 37.5% of the company, a £280K valuation.

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