Dragon Profile

Every Steven Bartlett Investment on Dragons’ Den, Ranked (2026)

All of Steven Bartlett's on-air Dragons’ Den deals ranked by size, every company, every check, every equity stake, with links to where each product is today.

Dragons' Den IndexUpdated 14 March 20267 min read

Steven Bartlett is the most recent addition to the Dragons' Den panel and ranks fifth among the seven resident Dragons tracked on this site, with 33 recorded on-air deals across series 19 to 22.

Seventh place out of seven ranked Dragons is the natural result of having by far the shortest tenure of anyone on this list, one series' worth of deals against Peter Jones's 21 series and Duncan Bannatyne's ten, so the ranking says more about timing than about investing judgement.

Who is Steven Bartlett

Bartlett built the social media marketing company Social Chain in his early twenties and now hosts The Diary of a CEO, one of Europe's most listened-to podcasts. He joined the Dragons' Den panel as the youngest Dragon in the show's history, and has focused his backing on consumer, wellness and technology brands.

Why his invested total reads as £0

Our index records 33 Bartlett deals across series 19 to 22. Thirteen were solo deals and 20 were joint investments; per-Dragon amounts are present for 20 older records but not for the 13 series 22 records.

The deal record by the numbers

The 20 Bartlett records with a disclosed per-Dragon amount total £1,134,001, an average of about £56,700 across those disclosed records. Across all 33 attributed deals, 20 were joint investments and 13 were solo; the 13 series 22 records have no per-Dragon amount split.

Where he invests

His top two categories are tied: Fashion & Beauty and Food & Drink, each at 23 percent of his deals, followed by Other at 15 percent. That even split between fashion and food fits his public focus on consumer brands with strong social media and brand-building potential, an area close to his own background at Social Chain.

His biggest deal

Bartlett's largest deal is Yuv Beauty, where he and Sara Davies together committed £250,000 for just 2 percent in series 22, tied for the single biggest cheque in the show's history and the smallest equity percentage ever attached to a deal of that size. It is a striking first big move for a Dragon in only his first counted series, and it puts him alongside Sara Davies as a co-investor on one of only two £250,000 deals the show has ever recorded.

Still selling, and how he compares to the rest of the panel

All 33 Bartlett-backed businesses currently meet this site's broad still-trading signal, which can reflect a listed website, product image or Amazon listing. That signal is useful for browsing but is not a fresh verification that every company still trades.

Across series 19 to 22, the index records 33 Bartlett deals. The 20 records with disclosed per-Dragon amounts total £1,134,001; the 13 series 22 records cannot be added to that personal total because his share is not broken out.

A Dragon still building his record

With just one series' worth of deals behind him so far, Bartlett's ranking of seventh, and last, on this list is really a reflection of how little time he has had on the panel compared with Peter Jones's two decades or even Sara Davies's six years, not a verdict on his investing judgement. His average deal size, his willingness to write cheques as large as £250,000, and his even spread across fashion and food all suggest a Dragon building toward a much larger total in the series ahead.

Steven Bartlett's picks you can still buy

Plenty of Steven's companies are still going strong and selling on Amazon today. These are the ones worth a look:

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