Steven Bartlett Dragons’ Den Deals
Founder of Social Chain and host of The Diary of a CEO
Steven built the social media marketing company Social Chain in his early twenties before stepping back as chief executive, and hosts The Diary of a CEO, one of Europe's most listened-to podcasts. He joined the panel in Series 19 as the youngest Dragon in the show's history and tends to back consumer, wellness and technology brands with a founder-first, brand-building approach.
- 33
- on-air deals
- £1.1M
- committed on air
Our dataset records 33 on-air deals for Steven Bartlett from series 19 through 22. Those deals total £1,134,001 committed on air, across the 20 where the amount was disclosed. The largest recorded on-air amount was £250,000, into Kimaï. Fashion & Beauty is where they invest most, with 9 deals.
Figures are money pledged on air, not personal net worth, and on-air handshakes do not always complete after filming.
Steven Bartlett’s biggest Dragons’ Den investments
- Kimaï£250,000 · series 21
- Cheesegeek£150,000 · series 19
- Luxe Collective£100,000 · series 21
- Just Lend£100,000 · series 20
- Planthood£75,000 · series 20
- The Little Loop£70,000 · series 19
What Steven Bartlett invests in
Recorded Steven Bartlett deals in our dataset
DealNenya
Ukrainian fashion brand
DealDot Dot Bubble Tea
Bottled bubble tea
DealKarta bottle
Water bottle used as a barbell jack
DealOmni
Plant-based pet food
DealLittle’s
Flavoured instant coffee
DealKitt Medical
Medical kits for Anaphylaxis
DealMother Root Ginger
Non-alcoholic ginger infused aperitifs
DealBoot Bananas
Moisture-absorbing shoe deodorisers
DealIvee Jobs
Recruitment agency for unemployed women
DealYuv Beauty
Range of hair-dyes
DealSee The Tape
Visual aid for sellotape peeling
DealHonest Mobile
eSim mobile phone network searches
DealSnowball Community
Comparison and review app for accessability in facilities
DealLuxe Collective
Luxury second-hand marketplace
DealStandout Enterprises Ltd
Socks company employing people who have learning-disabilities
DealNINI Organics
Organic skincare products
DealKimaï
Fine jewellery line
DealSopper Books
Online library of bespoke curated and narrated books
DealFaace
Skincare brand
DealYard Art UK Ltd
Outdoor art pieces
DealTemple Wellness
Skincare products for men with dark skin
DealJust Lend
Financial loan management for borrowing from family and friends.
DealHaze Cards
Custom metal credit and debit cards
DealPlanthood
Subscription based vegan meal delivery
DealPerfect Ted
Organic, matcha-based energy drink
DealBotanycl
Plant-based supplement brand
DealMood Bears
Teddy bear brand
DealCheesegeek
Cheese subscribing mobile app
DealPiddle Patch
Soil-free real grass dog toilet
DealFrida Rome
Vegan non-leather handbags with erotic stories included
DealThe Little Loop
Clothes swapping monthly-subscription website
DealToddle
Vegan gentle skincare for children
DealCaffeine Bullet
Caffeine energy chews
Steven Bartlett on Dragons’ Den: common questions
How many deals has Steven Bartlett done on Dragons’ Den?
33 recorded on-air deals, across series 19 to 22.
How much has Steven Bartlett invested on Dragons’ Den?
£1,134,001 committed on air across 20 deals where the amount was disclosed. This is money pledged in the Den, not Steven Bartlett's net worth — the two are different, and deals agreed on air do not always complete after filming.
What is Steven Bartlett's biggest Dragons’ Den investment?
£250,000 into Kimaï in series 21.
What kind of businesses does Steven Bartlett invest in?
Mostly fashion & beauty — 9 of their 33 deals. The categories represented in our records are listed on this page.
Does Steven Bartlett invest alone or with other dragons?
13 of their 33 deals were solo; the rest were joint investments with other dragons.