Pet Products on Dragons’ Den
This is the full pet products list across series 5 to 23: 18 pitches on air, 16 of them ending in a handshake. The biggest cheque in the category went to OnlyCat at £200,000. Deborah Meaden has backed more pet products pitches than any other dragon, with 2. 18 are still trading today.
- Pitches
- 18
- Deals done
- 16
- Strike rate
- 89%
- Disclosed on air
- £610,000
DealFit Fur Life
A dog treadmill
DealHawksdrift Falconry
Birds of prey business which does pest control, falconry displays and a gift delivery service
DealBilly+Margot
Ice cream for dogs
DealMagloc UK
Magnetic dog and equine lead connector
DealHuxley Hound
Organic vegetable treats for dogs
DealPoppy's Picnic
Raw, natural dog food brand
DealPedaldish
Pedal-activated bowl de1 to freshen cat food
DealOpie's Emporium
"All natural" pet treats for dogs
DealNobu Pet
Pet waste collecting device
DealPiddle Patch
Soil-free real grass dog toilet
DealBarking Bags
Portable bag for storing goods for dogs
DealThe Dog G 8
Retractable and portable safety gates
DealInventor Cat
Toothbrush for cats
DealScoff Paper
Edible potato-infused gift cards for dogs
No DealPark Life
Frisby style dog-biscuits
DealFurr Boost Drink
Vitamin based smoothies for dogs
OnlyCat
Smart cat flap with AI prey detection.
Natural & Noble / Dog by the Hob
DIY drinks kits and bake-at-home dog biscuit kits.
Pet Products businesses still trading today
18 of the 18 pet products pitches are still selling. These are the ones people search for most.
Pet Products on Dragons’ Den: common questions
How many pet products products have been on Dragons’ Den?
18 pet products pitches have appeared on Dragons’ Den between series 5 and series 23. 16 of them secured an investment.
What is the biggest pet products deal on Dragons’ Den?
OnlyCat took the largest pet products investment at £200,000 from Steven Bartlett, in series 23.
Do pet products pitches usually get a deal?
89% of them do — 16 deals from 18 pitches. That is a stronger hit rate than the show overall.
Which dragon invests most in pet products?
Deborah Meaden, with 2 pet products deals.
Which series had the most pet products pitches?
Series 21, with 4.
Are any of these pet products businesses still going?
18 of the 18 are still trading. Each product page tracks whether the business is still selling.