Food & Drink on Dragons’ Den
Every food & drink pitch that has been in front of the dragons across series 4 to 23 — 82 in total, of which 65 walked out with money. Peter Jones has backed more food & drink pitches than any other dragon, with 17. 81 are still trading today.
- Pitches
- 82
- Deals done
- 65
- Strike rate
- 79%
DealReggae Reggae Sauce
Spicy BBQ sauce
DealHungry House
An online takeaway ordering service
DealCaribbean ready meals
made using genuine Jamaican and Trinidadian recipes
DealMagic Pizza
Device designed to eliminate a 'soggy middle'
DealEarle's
Food truck franchise that sells hot and cold foods
DealWorthenshaw's
A frozen dessert which is a dairy-free healthy alternative to ice cream
DealLove Da Pop
A business turning the old popcorn treat into a modern mainstream snack
DealInnovative Gadgets Ltd
Stainless steel chain mail covering for roasting meats
DealSweet Mandarin
Oriental dipping sauces
Deali Cafe
Coffee shop business and franchise
DealA Turner&Sons Sausage Ltd
Sausage manufacturing company
DealP 4 CK
Product design business, including two products related to carrying of takeaway food and drink, and beer cups
DealProper Maid
Homemade cakes with a twist
DealBare Naked Foods
Low-carb, low calorie, gluten-free noodles and pasta
DealOriginal Jerky
Flavoured beef jerky snack
DealThe Little Coffee Bag Co.
Coffee bag company
DealVini&Bal's Rustic Indian
Chilled, fresh Indian cook-in sauces
DealSpoon
Breakfast cereal
DealThe Teabox Company
Loose leaf tea
DealVictor's Drinks
Make your own cider
DealYee Kwan
East Asian ice cream and sorbet company
DealFlavourly
Food and snack box delivery service
DealNae Danger&Glencrest
Sports & energy drink and cash & carry business
DealChika's Foods
African snacks business
DealThe Raw Chocolate Company
Raw chocolate bars, dried fruit and superfoods
DealTags Snack Foods Ltd
Potato crisps business
DealYogiyo
Korean home cooking range
DealGrounded Body Scrub
Coffee-based body scrub
DealMasons Beans
Freshly cooked, baked beans
DealBad Brownie
Gourmet-flavoured chocolate brownies
DealThe Snaffling Pig
Gourmet pork scratching snack company
DealCocofina
Wide range of coconut products
DealCocoa Ooze
Luxury handmade chocolate
DealWatmuff&Beckett
Fresh soup and risotto business
DealCreative Nature
High-protein snack bars, superfoods, and organic baking mixes
DealThe Oomph
In-cup coffee brewer
DealB Tempted
Gluten-free cakes
DealCarun UK
A specialist organic hemp producer that creates a wide range of Hemp skincare, wellbeing and food supplements
DealT Plus
Nutrient rich teas herbal, fruit and green teas with daily essential vitamins
DealTuk Tuk Chai
Tea shop business and franchise
DealCoconuts Naturally
Organic Dairy Free Ice Cream
DealSuper U
Organic foods supplier
DealEasy Tots
Food trays for babies and infants
DealPanther Milk
Plant based milk cocktails
DealHaze Cards
Custom metal credit and debit cards
DealPlanthood
Subscription based vegan meal delivery
DealPerfect Ted
Organic, matcha-based energy drink
DealFull Power Cacao
Cacao powered energy drink
No DealPola Poles
Alternative to ice lollys
DealStocked
Frozen food stored in blocks
No DealChocolate Moments
Chocolate bar blended with crisps
No DealCook My Grub
Gourmet ready meal app
DealTasty Mates
Gummy candy range
No DealCheeky Nibble
Free-from dessert-inspired granola
DealBold Bean Co
Seasoned butter beans
No DealDiso
Vegan and sugar free vitamin supplements
No DealThe Chocolate Cocktail Club
Chocolate cocktail range
DealDoughboys Pizza
Frozen pizzas
DealDot Dot Bubble Tea
Bottled bubble tea
DealOmni
Plant-based pet food
DealLittle’s
Flavoured instant coffee
DealSpudos crisps
Gluten free and vegan crisps
DealLumberjaxe Food Company
Range of sauces and seasonings
No DealDabbaDrop
South Asian meal with sustainability kits and zero waste takeaway
DealPippa Technologies
Temperature sensor for cooking hobs
No DealNotorious Nooch
Vegan seasonings and spices
No DealThe Ink Balm
Vegan tattoo aftercare products
The Original Teff-ly
Plant-based teff drinks.
Flavour Bombs
Ready-to-use globe-shaped meal bases.
Craft & Crumb
Family home-baking and craft kits.
JNCK Bakery
Low-sugar, high-protein cookies.
Club Cultured
Fermented and pickled foods including tempeh and kimchi.
Oatco Superfuel
Oat-based snacks and overnight oats.
Sylt Pickling
Flavoured pickling liquids and ready-made pickles.
Northern Pasta Co.
British-grown spelt pasta.
Soul Kitchen
Plant-based powdered instant soups.
Sea Sisters
British artisan tinned seafood.
ReVibed Drinks
Sparkling drinks and superfood powders.
Moonji
Plant-based ice cream.
RAISE Snacks
Nut and seed snack clusters.
Mr Swainston’s
Traditional sweet shop and confectionery.
Spice Kitchen
Spice blends and sari-wrapped spice tins.
Biggest food & drink deals on Dragons’ Den
Ranked by the amount agreed on air. 32 of the 65 food & drink deals disclosed their terms.
- Moonji£75,000 · Peter Jones + Tinie Tempah
- The Snaffling Pig£70,000 · Nick Jenkins
- Reggae Reggae Sauce£50,000 · Peter Jones + Richard Farleigh
- Flavour Bombs£50,000 · Peter Jones
- Oatco Superfuel£50,000 · Steven Bartlett
Food & Drink businesses still trading today
81 of the 82 food & drink pitches are still selling. These are the ones people search for most.
Food & Drink on Dragons’ Den: common questions
How many food & drink products have been on Dragons’ Den?
82 food & drink pitches have appeared on Dragons’ Den between series 4 and series 23. 65 of them secured an investment.
Do food & drink pitches usually get a deal?
79% of them do — 65 deals from 82 pitches. That is a stronger hit rate than the show overall.
Which dragon invests most in food & drink?
Peter Jones, with 17 food & drink deals.
Which series had the most food & drink pitches?
Series 23, with 15.
Are any of these food & drink businesses still going?
81 of the 82 are still trading. Each product page tracks whether the business is still selling.