Fashion & Beauty on Dragons’ Den
Every fashion & beauty pitch that has been in front of the dragons across series 1 to 23 — 86 in total, of which 59 walked out with money. The biggest cheque in the category went to Kimaï at £250,000. Peter Jones has backed more fashion & beauty pitches than any other dragon, with 15. 83 are still trading today.
- Pitches
- 86
- Deals done
- 59
- Strike rate
- 69%
- Disclosed on air
- £2,953,000
DealGrails Ltd 1
Tailor-made suits for businesswomen
Mandala AromaMandala Aroma
Organic aromatherapy skin products
DealVisual Talent Ltd
Wonderland high- end fashion and culture magazine
No DealCircaroma
Organic oil skincare
ChicurelaChicurela
High-end salmon skin leather fashion accessories
DealScentsof Time
Perfumes from historical times which are re-created for today
DealSteri Spray
UV Sterilising system for shower heads
DealNeurotica
Fashion designer
Blouseand SkirtBlouseand Skirt
Fashion make-up brand for ethnic skin tones
DealSlinks
Sandals with interchangeable uppers
DealWedge Welly
Wellington boots with a wedge
No DealUV Body Sculpture
Skin tanning aid via ultraviolet technology
DealSkinny Dip
Fashion technology accessories
DealWeave Got Style
Hair extensions
No DealPurepotions Skincare
Sensitive skincare cream
DealSkinny Tan
Naturally derived tanning lotion and cellulite-reducing cream
DealYoung Ones
Clothing and accessories company aimed at university and college students
DealClean Heels Ltd
High heel attachments to prevent sinking in grass and damage to floors
DealEquisafety Ltd
High-visibility clothing and gear
DealEnclothed
Men's online clothing and delivery service
DealLiquiproof
Waterproof coating for footwear, hats and clothing
No DealSunless Solutions
Tent for spray tanning
DealSlappie Ltd
"Slap-on" wrist watches
DealBoot Buddy
Footwear cleaning product
DealIveson&Sage
Womenswear company
DealKokoso Skin Limited
Organic coconut oil for baby skincare
No DealQuiet Rebellion
Socks brand
DealLove Keep Create
Keepsake clothing company
DealIlluminated Apparel
Interactive glow t-shirts
DealLove Me Beauty
Beauty products subscription service
No DealDaughter Of The Soil Skincare
Shea-based and sesame-based skincare products
DealTell Tails
Costume tails
DealMo Bros
A men's grooming retailer specialising in products for beards and moustaches.
No DealYHIM
Menswear pocket squares and socks
No DealSprayaway UK
Tanning colour accessories
No DealTan Organic
Eco-certified self tanning lotion
DealOptiat
Sustainable skincare products.
DealKameleon Rose
Travel clothing offering 20 outfits in one travel dress
No DealBloomtown
Palm oil-free skincare
No DealSea Chips
Salmon skin crisps
DealHannasillitoeskincareproducts
Skin Care Product
No DealStand 4 Socks
Antibacterial socks, donating to homeless for every pair sold
DealNursem
Skincare product for hands
DealTrue Skincare Ltd
Waterless skincare products
DealBeach Powder Ltd
Plant and mineral based powder which removes sand from skin
DealGet Fussy
Refillable deodrant
No DealDelhicious Body
Vegan skin-care brand
DealPretty Mama Breastfeeding
Easy access maternity wear
DealMesoafor Men
Skin and hair care range for men
DealPsychic Sisters
Range of candles, cosmetics and aromatherapy
DealTemple Wellness
Skincare products for men with dark skin
DealBig Clothing 4 You
Large sized clothing for men
DealPotion Paris
Vegan and eco friendly perfumes
No DealNuddy
Eco-friendly skincare products
DealStandout Enterprises Ltd
Socks company employing people who have learning-disabilities
DealNINI Organics
Organic skincare products
DealKimaï
Fine jewellery line
DealPavan Beauty
South Asian beauty regime
No DealManta Hair
Sensitive hair brushes range
DealOri Lifestyle
Afro hairstyle products
DealFaace
Skincare brand
No DealGoatsofthe Gorge
Goat milk skincare brand
DealSkin
Price comparison app for skin products
DealGlaize Manicure
Stick on finger nails
No DealNail Pad
Self-manicure aids
No DealStomp It Foot Drum Kit
Foot operated drum-kit
DealYard Art UK Ltd
Outdoor art pieces
DealLaceeze
Aid for tightening shoelaces
DealMystery Jersey King
Random football shirts on a monthly subscription
DealNenya
Ukrainian fashion brand
No DealHair Syrup
Pre-wash hair oils
No DealHuman Beauty
Range of cosmetics for disabilities
DealGood Wash Day
Hair towels that reduce friction, frizz and drying time
No DealFidget-T
Fidget toys, bubble wrap, and T-shirts for neurodivergence people
DealBoot Bananas
Moisture-absorbing shoe deodorisers
No DealL’hood
Bio-degradable head-wear
DealYuv Beauty
Range of hair-dyes
No DealShades Dancewear
Ethnicity themed dance wear
Hat & Spicy
Upcycled custom fluffy hats and accessories.
My Skin Feels
Skincare using rescued food ingredients.
Health & Holistics
Sea-moss supplement and wellness-products brand.
IYASU
Vegan medical bags for women working in healthcare.
Albus & Flora
Specialist lip and surrounding-skin care.
Lucy & Lola
Custom embroidered pet portraits on clothing and accessories.
Yes Friends
Ethical and affordable clothing.
Selkie
Powder-to-liquid refillable shampoo and conditioner.
Biggest fashion & beauty deals on Dragons’ Den
Ranked by the amount agreed on air. 39 of the 59 fashion & beauty deals disclosed their terms.
- Liquiproof£100,000 · Touker Suleyman
- Health & Holistics£100,000 · Steven Bartlett + Peter Jones + Tinie Tempah
- Lucy & Lola£100,000 · Steven Bartlett + Jenna Meek
- Skinny Tan£60,000 · Piers Linney,Kelly Hoppen
- Beach Powder Ltd£60,000 · Touker Suleyman + Sara Davies
Fashion & Beauty businesses still trading today
83 of the 86 fashion & beauty pitches are still selling. These are the ones people search for most.
Fashion & Beauty on Dragons’ Den: common questions
How many fashion & beauty products have been on Dragons’ Den?
86 fashion & beauty pitches have appeared on Dragons’ Den between series 1 and series 23. 59 of them secured an investment.
What is the biggest fashion & beauty deal on Dragons’ Den?
Kimaï took the largest fashion & beauty investment at — from Steven Bartlett, in series 21.
Do fashion & beauty pitches usually get a deal?
69% of them do — 59 deals from 86 pitches. That is a stronger hit rate than the show overall.
Which dragon invests most in fashion & beauty?
Peter Jones, with 15 fashion & beauty deals.
Which series had the most fashion & beauty pitches?
Series 21, with 13.
Are any of these fashion & beauty businesses still going?
83 of the 86 are still trading. Each product page tracks whether the business is still selling.