Home & Lifestyle on Dragons’ Den
40 home & lifestyle businesses have pitched on Dragons’ Den across series 1 to 23. 35 of them got a deal, a 88% strike rate. The biggest cheque in the category went to Square Mile at £150,000. Deborah Meaden has backed more home & lifestyle pitches than any other dragon, with 6. 40 are still trading today.
- Pitches
- 40
- Deals done
- 35
- Strike rate
- 88%
- Disclosed on air
- £1,323,998
DealLe Beanock
A beanbag hammock
DealElizabeth Galton Ltd
Custom-made jewellery
DealSnowbone
Handle attachment for snowboards
DealSquare Mile
Wireless broadband supplier to UK marinas
DealMode Al
Custom furniture to house technology
DealEggxactly
Water-free egg cooker
DealRotamate
A clothes airer that protects washing from the rain
DealFoldio
Stationery folder that halves size of paper without creasing
DealGoldgenie
Mobile gold plating service
DealHamfatter
music band
DealPlanit Products
Toastabags
DealGuy Portelli Sculpture Studio
Collection of 18 sculptures
DealBlindsinabox
Temporary, easy-to-install blind
DealLid Lifters
A labour-saving device for lifting wheelie bin lids
DealThe Anyway Spray
Invention that allows every last drop of liquid to be used in multi-directional household product sprays
DealRaskelf Memory Foam
A zip-up memory foam mattress and duvet combo
DealBogina Bag
Lightweight, portable toilet
DealEco Hab Homesand O Pod Buildings
Energy-efficient dome-shaped buildings and garden structures
DealWood Bloc X
Outdoor wooden DIY landscaping product
DealBobo Buddies
Backpack, pillow and blanket in one
DealGrip It Fixings
Plasterboard fixings
DealZeven Media
Photo-booth rental and sales
DealFridja
Home appliances retailer, including clothes steamer
DealTemporary Forevers
Versatile leather bags designed to carry laptops, gadgets and photography equipment
DealDock&Bay
Beach and travel brand specialising in micro-fibre towel products
DealLovebomb Cushions Ltd
Novelty plush goods based on emojis
DealThe Secret Garden Glamping
Luxury glamping destination
DealRandy Cow
Waterproof pocket beachwear
DealZebedee Any Angle
Non-slip clothes rails
DealTime:O:Stat
Thermostat for landlords
No DealAutomatedshowercleaner
Automated cleaning system for showers
No DealRemy Sleep
Bean bags/pods and weighted blankets
No DealVertebrae
All-in-one bathroom solution
DealSeep
Plastic-free household cleaning solutions
DealLove Sum
Home-made dumplings
No DealThe Gilley Umbrella
Watertight case for umbrellas
Mosaic Journal
Photo-journal subscription with app and monthly printed photos.
Screw Caddy
Device that holds a screw away from fingers while drilling.
PEEQUAL
Flat-pack squat-and-go women’s urinals.
SmartyPlants
Connected plant-care monitor.
Biggest home & lifestyle deals on Dragons’ Den
Ranked by the amount agreed on air. 18 of the 35 home & lifestyle deals disclosed their terms.
- PEEQUAL£100,000 · Deborah Meaden
- Mosaic Journal£70,000 · Steven Bartlett
- Screw Caddy£50,000 · Deborah Meaden
Home & Lifestyle businesses still trading today
40 of the 40 home & lifestyle pitches are still selling. These are the ones people search for most.
Home & Lifestyle on Dragons’ Den: common questions
How many home & lifestyle products have been on Dragons’ Den?
40 home & lifestyle pitches have appeared on Dragons’ Den between series 1 and series 23. 35 of them secured an investment.
What is the biggest home & lifestyle deal on Dragons’ Den?
Square Mile took the largest home & lifestyle investment at — from Peter Jones and Theo Paphitis, in series 2.
Do home & lifestyle pitches usually get a deal?
88% of them do — 35 deals from 40 pitches. That is a stronger hit rate than the show overall.
Which dragon invests most in home & lifestyle?
Deborah Meaden, with 6 home & lifestyle deals.
Which series had the most home & lifestyle pitches?
Series 21, with 6.
Are any of these home & lifestyle businesses still going?
40 of the 40 are still trading. Each product page tracks whether the business is still selling.