Product Update

Is Brizi Still in Business? (2026 Update)

Is Brizi from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Brizi today.

Dragons' Den IndexUpdated 10 January 20266 min read

Where to buy Brizi

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Brizi pitched a device for prams and strollers designed to cut the amount of air pollution a baby breathes in on a walk. The idea drew interest from every Dragon in the room, which does not happen often.

The Short Answer

The most recent detailed coverage of Brizi dates from around 2023, when the company was still discussing ongoing research and product development. There is no active storefront for the product today.

The Pitch

Founders Yosi Romano and Ziv Leinwand, two Israeli inventors, brought Brizi to the Den in Series 16, Episode 1. The product was a cushion-shaped device that clips onto a pram or stroller, filtering the air around a baby's head and cutting exposure to traffic pollution, reportedly by up to 80 percent in independent field tests.

The pitch landed with all five Dragons interested, a rare moment on the show. The founders had asked for £125,000 in exchange for 25 percent of the business.

The Deal

Touker Suleyman won the deal, backing the full £125,000 ask for 25 percent equity. Getting a unanimous room of interested investors down to one decisive backer is itself a sign of a genuinely strong pitch, since the founders had the luxury of choosing rather than settling.

By some accounts, Suleyman went further after the cameras stopped rolling, increasing his commitment and the funding available to the company well beyond the original on-air figure, taking a larger stake in the process. That kind of post-deal top-up, if accurate, points to a Dragon who saw real conviction in the product rather than a one-off TV moment.

Air pollution around pushchair height is a real and reasonably well-documented problem. Exhaust fumes and particulate matter tend to concentrate lower to the ground, close to where a baby in a pram actually sits, which is part of what made the pitch land with a panel that does not often get moved by a pure hardware safety product. It is a rare category where a Dragon with young grandchildren, or simply an awareness of urban air quality data, can immediately grasp both the problem and the addressable market.

Where Things Stand

Independent testing supported the core claim behind the product. Research involving academic air quality testing found that the device meaningfully reduced fine particle concentration inside prams, particularly around traffic and idling vehicles, which is a genuinely useful, evidence-backed result for a consumer safety product.

Hardware start-ups solving a real but niche problem like this one often go quiet in the press between funding rounds or product iterations without that pause meaning the business has failed.

A wearable or pram-mounted hardware device is expensive to manufacture, certify, and ship at scale, and plenty of well-tested, well-reviewed hardware start-ups quietly stall at that stage even after strong pilot data and enthusiastic press coverage.

Where Things Stand Now

Brizi pitched in Series 16 for £125,000 at 25 percent, and closed with Touker Suleyman, with some reporting of a larger follow-on investment after the show aired.

If you are considering the product, check directly with Brizi's own channels, since the last solid coverage of the company is now several years old.

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Where to buy Brizi

Still selling as of 10 January 2026. Check today's price and availability.

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See the full Brizi deal breakdown and term sheet →